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Home > Meetings
> March 2000 > Thought Fields
Thought FieldsAndy Schechterman From A field report: Studio 2000, March 28, 2000 |
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"Thought Fields" — as in human "fields of experience" in neuroscience - from the Studio 2000 Conference
Vivid's workshop was an attempt to address their web design and development philosophy and process:
Design (Sensory and Experiential Arts) +
Empathic Human Engineering =
user-experience design engineering TM
Vivid Studios is (Nathan Shedroff): Creative Director — Bethany Smith and Colleague + an e-mail exchange + my ideas based on contact with medical-psych patients and their families (which is emotion).
Briefly discuss How a top-notch, multidisciplinary Design Studio integrates processes and tools into Web Design and Development (vs. how many web sites have been built)
Vivid is:
- historically sensitive to team dynamics and participation
- concerned that "human interactions" not being driven by code
- instead, interaction and information design arrive via the end-user in participatory concert with the design team
- (so am I)
The end goal is Vivid's design of the User Experience
Ex.
Brilliant technology alone, is a Lexus engine under glass (museum piece)
Even with grade-A leather and wood, it's not enough . . . "The whole is greater than the sum of the parts"
Ex.
Restaurant metaphor for UE ("indescribable")
Your favorite restaurant — willing to travel across the country for (Rhode Island, Red Rooster)
Can the "indescribable" being reverse-engineered?
Possibly.
I would propose:
Would be the complete understanding and integration of our users:
Thinking, feeling, doing (cognition, affect, behavior)
What interactions on the Web now:
DOING = Gimmie Money
Some THINKING = little money exchanged — therefore not of significant interest to business, yet; exceptions?
Garden.com (etc)
Team web-based Quake (etc), highly strategic
Obviously: Informational sites à information seeking
Little, if any FEELING:
- That which is essential in the creation the UE (e.g., www.willing-to-try.com)
So . . . What Vivid is doing . . . is Psych 101 (or perhaps Psych 102 and 105 as well)
(not to be confused with "users being designers")
- Use their tools to get closer to your users,
- entrust your users,
- they will bring you closer one of many possible . . .
User Interfaces which sets the stage for
User Interaction
which creates the User Experience
which is Thinking + Feeling + Doing
and which (IMHO) will "stay with the user" for a long time to come.
(. . . Imagine the possibilities of eCommerce if this is captured!)