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Home > Meetings > March 2000

A field report:
Studio 2000


Jason Whitney & Andy Schechterman
Financial Fusion, Inc.

March 28, 2000 — Intel, American Fork

A field report: Studio 2000

 

Meeting Summary

Thank you Jason Whitney and Andy Schechterman of Financial Fusion, Inc., who presented their learnings from the Studio 2000 Conference.

At the Tuesday evening meeting, Jason presented some of the newest ideas from Jakob Nielsen, one of the keynote speakers. NUCHI members and their guests bantered about some of Nielsen's perspectives, creating lively discussion. Handouts about the above topic as well as Robert Horn's (Stanford University) presentation on Visual Language, were provided.

Andy talked about how Vivid Studios has integrated the user-experience into the design and development of web sites. A discussion of "thinking-feeling-doing" factors, as well as "sensory-experiential" components was presented.

A "Myths-Realities" single-page handout was provided, written by Jon Korman, a Sr. Designer at Cooper Interaction Design. Copies of other materials (e.g., Design Evaluation Heuristics, by Alison Head) are still available. If desired, please contact Jason (JWhitney@financialfusion.com) or Andy (aschechterman@acm.org).

The following e-mail, previously distributed, gives a good feel for what the conference is like:

Dear colleagues,

As most of you know, Jason and I went to the "Studio 2000 Conference on the Strategic Integration of Art and Interface Design" - this past week in California. Throughout the 4 days, there was a very heavy, specific emphasis on the Graphic + Visual + Interaction marriage. Of course, the other senses were addressed as well.

Having been to a number of these conferences over the years, I was amazed to find the all-day availability of most of the Senior Gurus (a lot of them live right there in Silicon Valley, perhaps the others just love hanging out in San Francisco) - this combined with the intimacy of the overall group (about 250 attended).

The result was, for example, Aaron Marcus and Jakob Nielsen sitting with all of us in our own workshops, *perhaps* learning with us. Another result of the close contact was that I learned tons (and tons) of stuff ( . . . mostly from Jason explaining to me what the presenters were talking about).

Here are some of the workshops and sessions:

- Design Evaluation / Advanced Heuristics (Alison Head - she's very popular, and easy to learn from)

- Product and Project Management (yup, oh-so impossible to make happen on time and on budget and without a trail of carnage)

- A Case Study of Sabre (the web's largest Airline booking UI, a six year timeline, amazing development and success story)

- Visual communication across the globe / emerging cultural variables (presented by Stanford Professor Robert Horn - his new book is on Visual Communication)

- An in-depth look inside Vivid Studios, their user experience design processes, and a well developed case study for the eAuto industry (their Creative Director presented, she's top-notch, I wish she had done a whole day workshop)

- Building network economies (advanced integration of . . . well, everything)

- Interaction design for the user (from the heart, the "affect" in the user experience)

- The design of web "applications" by Kevin Mullet (he's a blast, funny and informative and his experience goes back to the early 70's - his book is one a lot of us have, written with Darrell Sano - this topic had *everything* to do with eBanking)

Because the crowd was so small, I also had the good fortune to sit down for a half hour to an hour of 1:1 time with Alan Davis (considered the Canadian "Tufte", he started out as an attorney but found it "horribly boring," he also has a English Bulldog) and Rick Bond (the Senior UE at Intuit - he's a really good listener, answered every question I had about how they visit users at their workplaces and in their homes; he says the users comes first (no surprise), then the dollars come rolling in).

There were about 26 different workshops and sessions. I was able to get handouts for about 50% (?). Let me know if there is a topic of interest and I'll let you know if have the materials. Lots of good stuff.

As an aside, Jason and I hope to get our acts together to present a few tidbits from the conference at the next NUCHI meeting. Actually, it's mostly me that has to get the act together . . .

Cheers.

Andy

Finally, a few companies were shaking the trees for new HCI hires. Contact Grant for the latest.

All of us at NUCHI wish you the best. We look forward to hearing from you, and seeing you and your guests at the next meeting. Don't forget to bookmark the NUCHI website and sign-up for our e-mail announcements and news.

Cheers,

Andy Schechterman, PhD

Secretary, NUCHI